Madden Talent Partners partnered with Corporate Visions, a private equity-backed sales enablement and revenue growth company, to identify and hire a senior marketing executive to lead the next evolution of its marketing organization.
Corporate Visions works with leading B2B organizations to improve commercial performance through research-backed methodologies, sales training, consulting, thought leadership, and technology.
This was not a traditional B2B marketing leadership search. Corporate Visions needed a commercially minded executive who could connect marketing strategy and execution to broader business objectives, strengthen alignment with Sales, and elevate Marketing as a strategic partner across the organization.
The mandate included:
- Strengthen marketing’s contribution to pipeline and revenue growth
- Build tighter alignment across Marketing, Sales, Product, and Customer Success
- Evolve demand generation with greater focus on pipeline quality and commercial outcomes
- Translate Corporate Visions’ research, methodologies, and intellectual property into differentiated market positioning
- Elevate thought leadership and visibility with enterprise sales, revenue, enablement, and GTM leaders
- Assess and develop the existing marketing organization while increasing accountability and operational rigor
- Leverage AI and technology to improve marketing effectiveness and efficiency
- Serve as a strategic partner to the CEO, executive team, and private equity sponsor
The search focused on senior marketing executives with experience marketing complex B2B solutions to enterprise go-to-market organizations, with particular emphasis on demand generation, revenue marketing, thought leadership, executive influence, and cross-functional leadership.
Search successfully completed.
